The tools of "website building, design and development" are continually evolving. As a company we make it a priority to keep our toolbox stocked with the most up-to-date and cost competitive tools that will meet the needs of our clients.
As truly small business consultants, we also work hard to guide our customers on when embracing the latest technology is necessary. Depending on a client's business, the newest technology is not always necessary. We work with them to discuss who their target market is, how that customer will shop and how their website will be used.
Though we build almost all new websites in the latest technology, and have even lead some of our long time clients to upgrade their websites to the latest technology, this is not necessary for every client. It's all about the potential return on investment. We work with our clients to determine if the extra cost of changing the platform their website is built on is going to bring them additional revenue. In many cases, adding new "bells and whistles" such as newsletter capabilities, site editing tools, image galleries and slide shows, "members only" sections of their website or advanced forms will enhance their relationships with new and existing clients - in those cases an upgrade is a worthy investment.
However, for some clients, their business and their customers do not requre this extra expense. In this category you will find clients who's websites are built using what we call "traditional" technology - and it still serves them well.